Asda launches second-hand clothes shop

Josh Hall's picture
by Josh Hall

Asda has opened a pop-up offering "re-loved" clothes donated by brands.

The pop-up, which will be located in the chain's Milton Keynes store, is part of a push from its clothing brand George to reduce its environmental impact.

George claims that it does not burn any clothing waste, with any unused products donated to or recycled by charities.

Asda also wants Brits to throw away fewer clothes generally. Melanie Wilson, George's senior director of sustainable sourcing, said: “At George, we’re committed to doing the right thing by our customers and the planet by improving the sustainability of our products, making sure they are built to last – including our 100 day satisfaction guarantee – and ensuring that any surplus stock we have is repurposed or recycled.

“By trialling our Re-Loved pop-up shop we hope to help create another route for unwanted clothes to find a new home and encourage people to think again about throwing away that top or those jeans they no longer love.”

See all the winners from the Prolific London Awards

The inaugural event championed creative brilliance from across the capital