Allied Bakeries’ Kingsmill names Recipe as lead agency

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by Mark Johnson

London-based independent creative agency Recipe has been appointed lead creative agency for Allied Bakeries’ brand Kingsmill.

Recipe said it will be working with Kingsmill on brand strategy across the portfolio leading to creation of TV, Print, OOH and Social campaigns for the brand range.

“Kingsmill is one of Britain’s most shopped brands and a staple on modern British families’ shopping lists”, said Toby Evea, Business Director at Recipe. 

“Kingsmill has big ambitions for the near future that we share, so we are obviously excited to be working with them to achieve those goals”.

Matthew Cullum, Marketing Director at Allied Bakeries said: “We initially took Recipe on an ad hoc brief and challenged them to deliver on their claim of ‘good, fast & cheap’. 

“I’m delighted to say they succeeded on every level with high quality work delivered at speed without breaking the bank and we are pleased to be taking that forward”.

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