Vodafone to sponsor Porsche Formula E team

Mark Johnson's picture

UK telco Vodafone Group will be the Official Communication Partner of Porsche Motorsport when the automobile manufacturer enters the 2019/2020 ABB FIA Formula E Championship.

Formula E is the first fully-electric international single-seater racing series in which cars zoom at more than 200 km/h - with zero emissions - along the streets of 12 major cities across four continents.

Vodafone branding will be visible on the first all-electric racing cars in Porsche's history, as well as the drivers' uniforms, when the team makes its debut in November 2019.

Five-year deal   

Vodafone's new five-year sponsorship of the Porsche Formula E Works Programme includes the provision of communications equipment and technical support.

Green machines: Vodafone supports zero emissions sport

"There's a natural alignment for Vodafone with Formula E, a next generation, technology driven sport that appeals to a broad and ever-growing audience and that has concern for the planet at its heart”, said Ahmed Essam, Chief Commercial Officer of Vodafone Group. 

“We have a very positive working relationship with Porsche and together we'll look to break boundaries in vehicle technology."

Fritz Enzinger, Vice President Porsche Motorsport, said: "Vodafone has been a long-term partner of Porsche Motorsport and is helping us to develop both racing and street vehicle technology. 

“We know Vodafone strongly believes in the innovative mission of Formula E and we are thrilled to have them by our side as Porsche Motorsport enters this new racing class."

In addition to the partnership in Formula E, there will be a collaboration between Porsche Motorsport and Vodafone in eSports in the near future, the UK telco said.

See all the winners from the Prolific London Awards

The inaugural event championed creative brilliance from across the capital