Vodafone to sponsor Porsche Formula E team
UK telco Vodafone Group will be the Official Communication Partner of Porsche Motorsport when the automobile manufacturer enters the 2019/2020 ABB FIA Formula E Championship.
Formula E is the first fully-electric international single-seater racing series in which cars zoom at more than 200 km/h - with zero emissions - along the streets of 12 major cities across four continents.
Vodafone branding will be visible on the first all-electric racing cars in Porsche's history, as well as the drivers' uniforms, when the team makes its debut in November 2019.
Vodafone's new five-year sponsorship of the Porsche Formula E Works Programme includes the provision of communications equipment and technical support.
"There's a natural alignment for Vodafone with Formula E, a next generation, technology driven sport that appeals to a broad and ever-growing audience and that has concern for the planet at its heart”, said Ahmed Essam, Chief Commercial Officer of Vodafone Group.
“We have a very positive working relationship with Porsche and together we'll look to break boundaries in vehicle technology."
Fritz Enzinger, Vice President Porsche Motorsport, said: "Vodafone has been a long-term partner of Porsche Motorsport and is helping us to develop both racing and street vehicle technology.
“We know Vodafone strongly believes in the innovative mission of Formula E and we are thrilled to have them by our side as Porsche Motorsport enters this new racing class."
In addition to the partnership in Formula E, there will be a collaboration between Porsche Motorsport and Vodafone in eSports in the near future, the UK telco said.
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