Uber London congestion campaign 'contradicts company's own research'

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A new campaign from Uber claims that its Pool service reduces traffic, apparently contradicting the company's own research.

The Guardian reports that the ride-hailing company took a large billboard in the capital displaying the line: "Uber Pool reduces traffic by moving people in fewer cars."

But the claim appears to run counter to the company's past admission that it was probably contributing to increased congestion in large cities.

Earlier this month Uber and Lyft commissioned research into their combined impact on traffic in a number of major US cities.

The study found that the companies were responsible for up to 13 per cent of total miles travelled in the centre of San Francisco.

At the time the research was published, Uber's head of global policy for public transportation Chris Pangilinan accepted that the research appeared to show that the two ride-hailing companies were in fact increasing congestion in the city.

The billboard, which was located close to the TfL offices in Southwark, has since been removed.

Uber is awaiting a decision from TfL on the renewal of its licence. A ruling is expected on 25 September.

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