Three to be investigated by ASA after complaint from EE

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The Advertising Standards Authority will investigate an ad from Three after EE are reported to have lodged a complaint.

The Guardian reports that the BT-owned network raised concerns about Three's 5G campaign, in which the latter makes the claim that it offers the only true 5G network in the UK.

The campaign includes the line "If it's not Three, it's not real 5G". Three says this is justifiable because it has more space on the 5G spectrum than other networks, including a coveted 100MHz block.

But EE say the claim is misleading, and it will now be investigated by the ASA.

Three secured a large part of the UK's 5G spectrum after it bought competitor UK Broadband. Amongst its 5G offering is a new home internet service, launched on Monday, intended to lure customers away from landline connectivity.

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