Rugby ace Sam Warburton lands Brand Ambassador role at tech start-up

Mark Johnson's picture
by Mark Johnson

Seat Unique, a new London tech start-up creating an official marketplace for guaranteed premium access to live events, has named British & Irish Lions & Wales ex-rugby player Sam Warburton as its Brand Ambassador.

The company said it had also appointed industry expert Andy Lawson, EVP & GM EMEA of New Relic, Inc, & Former EVP of Salesforce, as a Board Advisor.

Launched just last month, Seat Unique aims to increase fan access to live premium hospitality experiences and empower sports teams, venues and rights holders by giving them greater flexibility and control over their tickets and live experiences.

Real-time platform

Using its technology rights holders can manage their hospitality inventory in one user-friendly interface, all of which can be accessed by fans in real-time 24 hours a day via the Seat Unique platform. 

The online platform is already working with some of the biggest sports clubs in the world.

Brand Ambassador Warburton, who is also one of the most successful British & Lions captains of all time, knows first-hand the power of live events to create experiences that will stay with you forever – whether you’re on or off the pitch.

“As a professional sportsman, I know first-hand the importance of creating amazing live experiences for fans”, the Rugby star said. 

“They are the backbone of any successful team. Seat Unique’s fresh approach will provide a win-win for both fans and rights holders. 

“From my point of view becoming a Brand Ambassador was a no brainer and I’m delighted to be joining Seat Unique at the start of what is an exciting journey.”

Board advisor

Newly appointed Board Advisor Andy Lawson, EVP & GM EMEA of New Relic, Inc, & Former EVP of Salesforce, will advise the company as well as bringing lucrative connections throughout the sport and technology sectors.

“Seat Unique’s customer experience is giving fans greater access to live events and rights holders more control over their inventory” Lawson said. 

“It is opening up hospitality packages to an audience who previously thought premium live experiences were only for corporates and using tech to make them easy for fans to access 24/7, and venues to manage and track. 

“This is a huge move in the right direction that will help grow the hospitality industry and I’m hugely excited to be part of a company that has the potential to own this space.”

Robin Sherry, CEO and founder of Seat Unique said, “We’re making it possible for fans to purchase premium tickets direct, at any time of the day, from the official source, the rights holders. 

“This not only opens up fan access to experiences they previously didn’t know were available to them, but venues and clubs can now offer tickets up to the day of the event – something we know fans want.

“Both Sam and Andy’s experience, connections and vast knowledge of both the sports and technology sectors makes them the perfect partners for Seat Unique. 

“We’re thrilled to welcome them both into our team – as we grow the business their expertise, connections and love for the industry will be invaluable.”

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