Notting Hill Carnival signs up adidas and innocent as first time brand partners

Mark Johnson's picture

Notting Hill Carnival and its official app providers Second Screen have today announced two of this year’s brand partnerships for the 2019 August Bank Holiday weekend. 

Sports apparel brand adidas and innocent drinks will both have a presence at Notting Hill Carnival 2019, for the first time ever.

Both brand partnerships have been brought by Second Screen, whose official Carnival app is in its second year - new and improved for 2019. 

With the app, Carnivalists will have all the information they need at their fingertips, including two detailed maps of the event with GPS-enhanced functionalities to pinpoint the whereabouts of the Carnival floats on each route, Second Screen said. 

For the first time this year, attendees will also be able to search food stalls, including for any dietary requirements.

Official steward footwear partner

Adidas and Notting Hill Carnival have created a unique partnership for the 2019 celebration. To support the Carnival, the sports brand will become the official community steward footwear partner, as well as this year’s leading app partner. 

All 320 Carnival community stewards will be outfitted for the London event with their own pair of adidas Terrex Hiker trainers. 

The stewards, who are a vital part of the safe organisation of Carnival, will walk up to 28 miles over this year’s Bank Holiday Weekend - 4 miles per day, or just over the equivalent of a marathon across the weekend.

Free smoothies 

Smoothies brand innocent drink’s collaboration with Notting Hill Carnival, also facilitated by official app providers Second Screen, will see the drinks company take over Powis Square with free drinks, a dash of glitter and a place for families to take some time out.

Designed with comfort in mind, the innocent drinks Powis Square activation will be a place for Carnivalists to go to and relax, as well as an area to throw the odd embarrassing dance move, Second Screen said. 
“We’re thrilled to be working with both innocent and adidas on what will be a truly exciting year for Notting Hill Carnival”, said Niall Green, CEO of Second Screen, 25. 

“We can’t wait to see people relaxing on a bean bag with a drink in Powis Square, and the community stewards sporting their Terrex shoes.”

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