Newcastle United looks to crypto company for sponsorship deal

Josh Hall's picture

Premier League football team Newcastle United has signed a sponsorship deal with StormGain, a cryptocurrency trading platform.

StormGain branding will appear on Newcastle United kits from the 2019/20 season.

The deal will also see the team and the crypto company launch a number of promotions and competitions in partnership.

These will include opportunities for Newcastle fans to win tickets to Newcastle games and attend exclusive training sessions with players.

StormGain is a recent entrant to the crypto market, having launched their trading platform this summer.

The company claims to offer a uniquely user-friendly interface, along with zero commissions on trades.

Commenting on the partnership, StormGain CEO Alex Althausen said: “We are thrilled to be partnering with an exciting and a leading football club such as Newcastle United. We believe the collaboration of cryptocurrencies and mainstream sports is inevitable, therefore it's a privilege and honor for StormGain to be the spearhead of the blockchain community colliding with mainstream sports.”

Dale Aitchison, Newcastle United head of commercial, added: “We are delighted to welcome StormGain on board as Newcastle United’s new Official Sleeve Partner.

“We are always looking to support the club’s development by pursuing new commercial opportunities and this represents another important partnership for the club. StormGain will offer a range of incredible opportunities and money-can't-buy experiences for fans, so we are really excited to be working together.”

See all the winners from the Prolific London Awards

The inaugural event championed creative brilliance from across the capital