Journey Further pedals away with Evans Cycles’ performance marketing brief

Mark Johnson's picture
by Mark Johnson

Journey Further has been appointed by Evans Cycles, the UK’s specialist bike shop, to handle its entire performance marketing account with a media budget.

The move comes as the bike company looks to drive online sales amid ambitious growth plans. 

The agency won the account from Evans, which is headquartered in Crawley, Sussex, following a five-way competitive pitch.

Journey Further’s remit will encompass paid search, programmatic, paid social and SEO for Evans Cycles, as it focuses its efforts on increasing revenue and frequency of purchases through an integrated performance marketing strategy. 

The business was previously handled by two external agencies and in-house.

“We are really excited about working with Evans Cycles”, Dan Peden, Strategy Director at Journey Further commented. 

“They are an ambitious team who understand the power of an integrated and strategic approach to performance marketing. 

“It’s testament to our team’s passion and expertise in retail e-commerce that Evans has chosen to partner with us.”

Journey Further was recognised as Search Agency of the Year at the Northern Digital Awards 2019 and ranked 16 in Campaign’s 50 Best Places to Work 2019.

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