Space leads UK campaign for new electric performance car brand Polestar

Mark Johnson's picture
by Mark Johnson

London creative agency, Space, has revealed its collaboration with innovative performance electric car brand, Polestar, on the launch of its latest vehicle, Polestar 2.

The agency is promoting ‘Polestar 2 on Tour’, a series of roadshow events designed to drive awareness of Polestar 2 ahead of first customer deliveries in summer 2020. 

The roadshow events are creating exceptional levels of interest in the new all-electric car.

Rigourous pitch process

Following a rigorous pitch process, Space was appointed as the creative and experiential partner for Polestar in the UK.

The UK roadshow kicked off at the historic Goodwood Festival of Speed and now follows a series of exciting pop-up events throughout London, Birmingham and Manchester, including a pop-up gallery within the trendy Shoreditch area.

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Polestar position: Space tweets the Polestar UK tour plan

The Polestar event in Shoreditch brings to life the brand’s unique focus on design, creativity and innovation. It will hero the car and provide an in-depth experience for press, customers and the public to meet Polestar 2 on tour. 

Extensive campaign

The tour has been supported by an extensive social and OOH content campaign, developed by Space.

“As a key European launch market for Polestar, the roadshow has proven to be a great success in driving awareness, consideration and customer excitement”, said Louise Hardman, Head of Marketing at Polestar UK. 

“Not only have many of our depositors taken the opportunity to come and see the car for the first time, the roadshow has been a tremendous success with many new customers signing up for our newsletter and placing their deposit to be one of the first to take delivery of their Polestar 2.”

David Atkinson, Managing Partner at Space, said: “Helping to launch the Polestar 2 is an extremely exciting project for Space. 

“Everything about the brand, the cars, technology and innovation is about challenging the conventions of the automotive industry. 

“Getting potential buyers closer to the car, to experience its sensory strengths and product features for themselves, is critical.  

“Our aim is to ensure that the right people can join the story of the Polestar 2. 

“We look forward to building our relationship with Polestar as their impressive journey continues.”

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