Sean Bean and Dynamo star in latest Yorkshire Tea ads

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by Josh Hall

Sean Bean and magician Dynamo are the latest recruits for Yorkshire Tea's "everything done proper" campaign.

New spots see Bean leading new office employees through an induction that quickly goes awry, and Dynamo levitating around a warehouse delivering refreshments.

The £3 million campaign continues the themes established in 2017 work that featured stars including Michael Parkinson.

The ads were both filmed on location in the Yorkshire Tea warehouse and offices in Knaresborough, and feature real employees from across the business.

The campaign was created by agency Lucky Generals, with Goodstuff handling media.

Commenting on the launch, Ben Newbury, Senior Brand Manager at Yorkshire Tea said: “We’re chuffed to bits with these new adverts and hope everyone loves them as much as we do.

"Sean Bean and Dynamo are experts in their crafts and truly epitomise the art of ‘doing things properly’ – an ethos that is central to absolutely everything we do here at Yorkshire Tea. We’re so pleased we could recruit them to help spread the message of properness.”