Sea Life Trust launch installations to mark whale conservation project

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The Sea Life Trust has unveiled a series of installations to mark the launch of the world's first beluga whale conservation project.

The installations offer visitors a glimpse into the story of two beluga whales transported by the Trust from an aquarium in Shanghai to Iceland.

They consist of multisensory, 360-degree experiences hosted in domes, into which CGI imagery is projected.

The installations explain to visitors the details of the whales' 6,000 mile trip and aim to foster an emotional connection with the animals. They are now open at 15 Sea Life centres around the world.

The campaign was created by behavioural communications agency HeyHuman, with projections handled by The Mill.

Rita Marcal, global senior brand manager at Sea Life, says: “Since Sea Life’s launch in 1979, we have stayed true to the fact that we do not believe in keeping cetaceans in captivity. We’re incredibly proud to deliver a world-first with this project, and we wanted to celebrate this amazing story through engaging, educational experiences. The team at HeyHuman have been perfect partners to help make this a reality.”

Liz Richardson, managing partner at HeyHuman, added: “Our focus was to deliver a series of global, immersive experiences that would really bring to life Sea Life Trust’s investment in the welfare of the belugas, and the trust’s wider conservation efforts. We wanted to inspire Sea Life visitors to form an emotional connection to the two beluga whales, by giving them the opportunity to experience an underwater world.

“These experiences reflect the ambition of the conservation project, and offer a fascinating window into the extraordinary journey that has been taken by the whales.”

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