Sainsbury's begins offering takeaway pizza with Deliveroo
Sainsbury's has become the first British supermarket to offer hot pizza takeaway through a partnership with Deliveroo.
The company is launching the partnership in five stores, and will gauge interest in the scheme over the coming months.
Customers will be able to order snacks, side dishes, salads, and soft drinks alongside a full range of pizzas.
The trial will be conducted in the Cambridge, Selly Oak, West Hove, Pimlico, and Hornsey stores.
Commenting on the launch, Clodagh Moriarty, chief digital officer at Sainsbury’s, said: “With more and more shoppers looking for convenient and affordable meals delivered to their doors, our trial with Deliveroo brings our great value hot food direct to customers’ homes.
“We’re committed to making it as quick and easy as possible for our customers to shop with us and we’ll be listening to their feedback throughout the trial to understand how we can best serve their hot food delivery needs. We’re excited to see what our customers think before deciding if, how and where we go next with the offer.”