Online furniture retailer Wayfair to launch London pop-up

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by Josh Hall

Wayfair, the discount furniture retailer, is set to launch a one-day pop-up in London.

The company will take over a townhouse on Soho's Bateman Street on 1 August, in a move that the company says it hopes will raise its profile amongst UK consumers.

As well as a curated selection of products, visitors to the pop-up will be greeted with complimentary food and craft workshops.

Wayfair says the pop-up was inspired by a 1,500 per cent increase in shoppers searching the site for travel-related items. In response, it will also open pop-ups in higher-end travel destinations including Palm Springs in the US.

The company's Nadia McCowan Hill said: “We’re so excited to open our first pop-up experience in the UK, which is a new avenue to grow awareness

“The one-day-only showroom will offer a curated, trend-forward experience.”

Wayfair has been heavily criticised in recent weeks for its reported sale of children's beds to detention facilities along the US-Mexico border.

Hundreds of employees walked out this month to demand that the company stop fitting out the facilities, which have been described by US lawmakers as "concentration camps".