Google launches responsive DOOH campaign across UK

Josh Hall's picture
by Josh Hall

Google today extended its 'Make the Most of Summer' campaign with the launch of a new responsive, data-driven DOOH element.

The campaign includes full motion creative designed to highlight Google's Search functionality.

The ads show popular summer-related searches such as 'Best ice cream in Glasgow', along with results including star ratings, opening times, and map directions.

The London location, situated on the Old Street Roundabout, also includes location-specific, weather, time, day, and temperature triggers to add extended responsive elements.

The dynamic creative is delivered via OpenLoop, the adtech platform, and is powered by Google Search trend data.

Graham Bednash, Director of Consumer Marketing at Google UK, said: “There's something unique about the British interest in the weather and the way we react to summer.

"We love the way this campaign really captures that and shows how Google Search and Maps can help people make the most of it"