Global energy consultancy taps Seventy7 for rebrand

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EPI, an international oil and gas company, has launched a rebrand overseen by London and Manchester shop Seventy7.

The firm, which offers consultancy and technology solutions to the energy industry, tapped Seventy7 to produce a new brand that unifies their key specialisms into a single, integrated service.

The result is an entirely new identity, along with new brand values and tone of voice, that Seventy7 says will provide a more personal feel in a fast-moving industry.

Commenting on the project, John Whalley, head of brand and strategy at seventy7, said: “A business will often have so much of what it wants to communicate right there, hidden in plain sight. We quickly recognised this when rebranding EPI, and we were extremely pleased when CEO Andy Smart recently took the time to visit in person, specifically to tell us about the positive impact that the new branding has had throughout the business.”

EPI CEO Andy Smart added: “Seventy7’s help in rebranding the business has been transformational for EPI. We desperately needed a new identity, but sadly we did not realise it at the time. 

"However, when we saw the fresh approach to our branding that Seventy7 produced it helped create a culture change in the business that has undoubtedly fuelled our growth”

Seventy7 was established in 1977, and has offices in London, Manchester, and Mumbai. Its client roster includes Jimmy Choo, John Lewis, Cath Kidston, and The White Company.

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