Budweiser announces partnership deal with Premier League

Josh Hall's picture
by Josh Hall

Budweiser has announced a multi-year deal with the Premier League.

It will partner with the UK league, alongside sponsorship of Spain's La Liga. The deals sit alongside Budweiser's existing partnership of the Fifa World Cup.

In total, Budweiser will support football in 20 nations globally.

AB Inbev chief marketing officer at AB InBev Pedro Earp said: “We are excited to kick-off these long-term partnerships with the Premier League and LaLiga, two world-class football competitions.

"These partnerships will allow us to further connect with key consumers and football fans across the globe. We are passionate about football, and so are our consumers, so we couldn’t be prouder to celebrate the sport, the players, and most importantly, the fans."

Budweiser UK marketing manager Matt Leadbeater added: “To us, football is more than just a game - it’s a chance for fans across the world to come together and celebrate, which is why we’re so excited to further our football legacy through our sponsorship with the English Premier League and Spanish LaLiga.”

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