Barclaycard signs up Katherine Ryan and easyJet for 'Travel Smart' campaign
Comedian Katherine Ryan in starring in a new Barclaycard campaign to help credit card users understand the best ways to pay abroad, and how they could avoid charges.
Barclaycard has also formed a partnership with easyJet which sees ‘Travel Smart’ cards placed in setback pockets on the airline’s flights.
Credit card comedy turn
Delivered in her trademark confident and hilarious style, the videos show Katherine making comical holiday blunders, in order to teach Brits how to make smart decisions when using their credit card on holiday.
Katherine enthusiastically applies layer upon layer of sun cream in one clip, comparing it to an invisible army protecting her at all times.
She likens the sun cream to how your credit card can help protect your purchases between £100 and £30,000 with Section 75 of the Consumer Credit Act.
In the second clip, Katherine shows that sometimes we make poor choices, demonstrated by her choice of an ill-fated toucan lilo with a hole in its side, which slowly sinks.
As she descends into the pool, she explains that picking the local currency when making purchases on your credit card is often the better choice, as otherwise retailers do the conversion and rates can be more expensive (so making the smart decision when you travel can save you cash).
Keen-eyed holidaymakers can also find travel advice from Barclaycard on bespoke ‘Travel Smart’ cards in the seatback pocket of every easyJet flight departing the UK to Europe across the summer.
In a first-of-its-kind partnership, the cards feature top tips and smart suggestions on the best ways to pay abroad, so travellers can avoid fees and help stay protected while making purchases.
Alex Naylor, Marketing Director at Barclaycard said: “We are really excited to work with top talent and deliver real media firsts - to help engage with customers about important travel spending tips.
“We’re delighted that Katherine has collaborated with us on this campaign. Thanks to her trademark comedy style, she has helped bring the key messages to life in a hilarious way.”
Katherine Ryan said: “I know how confusing spending abroad can be. It’s so important to learn about this stuff, but it can often be boring or difficult to understand.
“I think it’s great that Barclaycard is helping to teach Brits the do’s and don’ts in a really fun way and I’m thrilled to be a part of the campaign.”
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