Women's Aid and Engine scoop Ocean DOOH Grand Prix
Look At Me, a 2015 campaign for charity Women's Aid, has been named as the leading DOOH project of the last ten years.
The campaign, produced by Engine, took the Grand Prix at Ocean Outdoors' annual creative competition, which this year celebrated the best DOOH creative of the past decade.
Look At Me won a public vote run by Ocean, and was chosen from 23 winners from the last ten years of the competition.
The campaign was widely celebrated at its launch, generating substantial press coverage and eventually going on to win over 30 industry awards, including Cannes Gold and Silver Lions.
Announcing the Grand Prix at a reception at the Cannes festival, Ocean CEO Tim Bleakley said: “This was a watershed for DOOH, drawing together large format premium advertising with full motion, interactivity and gaze detection technology all in one moment. Is it any wonder that a clever combination of all those elements equalled the most awarded and memorable campaign of last 10 years.
“Look at Me is a classic, not just because it was highly original, but because it had all the necessary elements to drive that all important outcome - memory encoding.”