Ocean Outdoor highlights plastic pollution with Royal Ballet underwater campaign

Mark Johnson's picture
by Mark Johnson

Out-of-home media owner Ocean Outdoor has teamed up with global ballet star, Fernando Montaño to create a special World Oceans Day film.

The advertising firm said it will extend its Ocean for Oceans mission on World Oceans Day this Saturday (8 June) when it presents exclusive clips from an underwater film and photoshoot produced by the celebrated Royal Ballet Company soloist Fernando Montaño.

Filmed in London by the underwater photographer Robin Conway, Dance for the Sea is a new work choreographed by Montaño to highlight the disastrous pollution of the world’s oceans and waterways by plastic, the company said.

Ocean ballet: Plastic pollution highlighted in Ocean Outdoor film

Plastic and pollution ballet

In the film and an exclusive series of 10 photographs, Montaño is immersed under water as he moves and dances among recycled plastic art sculptures which were created by students at three London schools.

The transparent beauty of the water and contrasting plastic sculptures represent conflicting scenes between nature and pollution across the planet.

Previews of Robin Conway’s photographs and clips from the film will be showcased on Ocean’s Grid network (32 screens) and other screens in nine cities including Glasgow, Birmingham, London, Manchester, Newcastle, Edinburgh, Liverpool and Leeds from World Oceans Day from 8 until 10 June.

Responsibility to future generations

“Our generation may still be able to enjoy the beauty and mystery of the sea, but it is possible that the next one will never really know that we once had the most incredible seas and oceans full of the most incredible animals”, Montaño said.

“Being able to communicate an important message at scale across Ocean screens brings new depth and scale to this performance, something which is very important to both myself and Robin.”

As part of its Ocean for Oceans initiative, Ocean sponsored the filming of the underwater dance performance in London and introduced Montaño to its charity partner, the Marine Conservation Society.

Ocean’s senior marketing executive Liliana Teixeira said: “Combining performance with unique and striking imagery to communicate a global issue really is The Art of Outdoor at its best. 

“Dance for the Sea is the next stage in our Ocean for Oceans mission to help everyone turn the tide on plastic.”

In February, Ocean launched a limited edition fashion label in partnership with the famous eco-label design team, VIN + OMI. 

The apparel is made from upcycled advertising vinyl taken from Ocean’s static outdoor displays. 

That label debuted at London Fashion Week and the pieces made are sold by the Marine Conservation Society to raise funds for its conservation work

The charity will also benefit from proceeds raised during an exclusive show and auction, directed by and starring Fernando Montaño and Friends, to be held at the Royal Academy of Music in London on 18 July.

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