Nature Valley and Space launch 'The Court Is Yours' campaign

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Healthy snack company Nature Valley have unveiled the latest installation of their 'The Court Is Yours' campaign, intended to encourage participation in grassroots tennis.

The £1.7 million integrated campaign, produced by creative agency Space, includes social films, digital activity, and PR support.

The films were shot on location at Hambledon Tennis Club near Henley on Thames, and feature high-speed photography of players in moments of celebration.

The brand, owned by American food company General Mills, will also partner with the Lawn Tennis Association as the title sponsor for the LTA's 'Nature Valley Great British Tennis Weekends', which offer first-time tennis players a chance to try the sport for free.

According to Nature Valley, the 2018 iteration of the campaign delivered a 41 per cent year-on-year sales increase, along with the brand's highest penetration and market share.

Commenting on this year's campaign, Nature Valley marketing manager Kat Jones said: “We want to inspire people around the benefits of tennis. It gets you outdoors, gets you together with friends and family, and gets you fit.”

David Atkinson, Managing Partner at Space, added: “The Court is Yours’ continues to help Nature Valley become more relevant, more distinctive and more memorable to more people.

"Space is extremely proud of the commercial contribution it has made for General Mills over the past two years. We look forward to building upon this success with our latest campaign.”

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