BBC taps amateurs for new Peaky Blinders OOH
The BBC is preparing for the return of Peaky Blinders by asking fans to submit artwork for its new campaign.
The broadcaster has made an open call for fans and amateur artists to produce work to support the forthcoming fifth series of the hit show.
Winners of the competition will be awarded a £1,000 prize, and their work will be used in an OOH campaign to support the launch.
Peaky Blinders, which follows gang members in Birmingham following the end of the First World War, is one of the BBC's most popular properties.
First airing in 2013 and starring Cillian Murphy, the show has gone on the become a cult hit.
As The Drum reports, commenting on the fan competition BBC One and iPlayer head of marketing Chris Hooper said: “As the latest series of the iconic Peaky Blinders will now be exclusively available on BBC One and BBC iPlayer, we wanted to land the return of the show with real impact and scale and celebrate its cult fandom.
"BBC Creative had the bold idea to hand the reigns of our billboard imagery over to the fantastically creative fans who know Tommy Shelby and his gang inside out, so we’re looking forward to partnering with some of them to bring the show to an even bigger audience.”