Adidas brings 'Creators Club' scheme to the UK

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Sportswear giant Adidas is launching its Creators Club membership programme in the UK.

The scheme, which is already popular in the States, rewards members for participation in certain Adidas activities.

As The Drum report, members can earn rewards for attending Adidas events or offering their views on Adidas products.

Rewards are also, of course, given for Adidas purchases.

The Creators Club includes a gamification element, with four tiers of rewards on offer. The top 'Icon' tier members enjoy access to a range of special and exclusive events and personalisation options.

Commenting on the launch, Adidas Europe vice-president of brand activation Roy Gardner said: ""After a brilliant reaction from our consumers in the US we’re excited to bring the Creators Club to the UK.

"Not only will the programme reward consumers for how they engage with us but it will also allow us to continually refine our offering and react to what they want to see from us. It’s a personalised connection to the best of sport and style with creativity at its heart.”

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