Ad industry leaders sign up to tackle climate change

Mark Johnson's picture
by Mark Johnson

Some of the UK’s leading advertising industry names have come together to sign an open letter pledging to tackle climate change.

The advertising industry in London will convene on 25 June for a summit to advance the sector’s response to the climate crisis at a summit organised by the Purpose Disrupters Network and The Comms Lab.

Ahead of the event, a group of concerned people from different agencies have come together to write an open letter as well as support the summit. 

Big names pledging support

The letter has already attracted co-signatures from 50+ industry leaders across GroupM, MediaCom, AMV BBDO and Droga5 among many others, showing the clear appetite to tackle climate change at the highest level of the industry.

Held in London on the afternoon of Tuesday 25 June, the Climate Crisis Summit will address how the advertising industry can help limit global warming to 1.5°C by 2030 and will provide an opportunity to get practical about tackling the climate crisis.

Ad industry action

“We come from different agencies, united by a deep concern about climate change and an understanding that there’s so much as industry we can do to tackle it”, said Pauline Robson, Managing Partner at MediaCom and member of the Purpose Disruptors Network that initiated the summit alongside The Comms Lab. 

“For lots of us, this is the first time we’ve done anything like this – we hope this is the start of a movement within the industry.”

Tim Whirledge, Strategy Director at Droga5, London, said: “To save the planet we are going to need to structure our little corner of it into a much more organised collective. 

Inaction not an option

“I believe if we build on the recent green shoots of solidarity shown during the Audi pitch process, there is no reason why we cannot all come together to be a part of the 'roster' that solves the brief of our lifetime.”

Jonathan Wise, Co-founder of The Comms Lab, said: “The remarkable interest and support for the letter we have written clearly demonstrates many, many people across the industry also want to step into the climate challenge and take action. 

“The event is a way for this wider community to gather and determine, together, what we can do. It's really inspiring what is happening here."

Ella Saltmarshe, Co-founder of The Comms Lab, said: “The scale and urgency of the climate crisis requires all of us to look at what we can do from where we stand. 

“The summit will be an opportunity for the industry to engage with insight from the frontline of the environment movement, to process it collectively and ultimately to work together in new ways to tackle climate change”. 

Helen McRae, UK CEO and Chair of Western Europe, Mindshare, said: “Climate change is a business issue but it’s also a personal issue. 

“I’m signing up because it is important to the people I work with, it’s important to our clients but it’s also important for my two boys who will inherit our actions or indeed our inaction. 

“I believe our industry can contribute in ways we haven’t yet thought about. It’s why we GroupM CEOs support this initiative and are united in our ambition to discover with the wider industry what we can do together. So, let’s get to work!” 

Those interested in attending the event on 25 June are being invited to sign up here

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