Picturehouse and Spotify launch 'turn off your phone' campaign
Spotify has teamed up with Picturehouse Cinemas to take over the "turn off your phone" spot shown before films.
The streaming service will occupy the spot for two months, with a humorous ad that's part of their Everywhere campaign.
The spots, which are tailored to individual films, were created by Picturehouse's in-house team. The campaign was devised by UM and Digital Cinema Media.
Commenting on the campaign, Spotify's UK marketing director Olga Puzanova said: “While Spotify looks to transform the way people enjoy music and podcasts, we wanted this campaign to demonstrate Spotify’s ongoing commitment to music discovery, which includes personalised playlists to suit every mood, anywhere you are.
“Picturehouse is the perfect partner for Spotify; through the collaboration we are able to connect with a young, urban audience with a love for the arts and diverse range of cultural tastes.”
DCM's sales director Davina Barker added: “Cinema offers a powerful environment to land key brand messaging and Spotify is maximising this with the creation of contextually relevant bespoke content. This campaign is a clever use of our medium and it will no doubt engage and build affinity amongst young upmarket Picturehouse cinemagoers."