Just Eat names UM as global media partner

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Online food takeaway app Just Eat has appointed UM as its new worldwide media strategy, planning and buying partner. 

The partnership covers the UK, Ireland, Denmark, Norway, France, Spain, Italy, Switzerland, Australia and New Zealand.

Listed on the London Stock Exchange, Just Eat is a leading global hybrid marketplace for online food delivery, connecting more than 100,000 restaurants with over 26 million customers. 

Competitive pitch

It appointed UM after a competitive pitch, having previously worked with a number of different media agencies in separate international markets.

Just Eat was keen to consolidate its activities under one roof to share best practice and drive both strategic and implementational media planning. 

UM will manage buying of TV (in all forms), radio, cinema, press, outdoor, online display and paid social. Just Eat will also be able to access UM’s specialist expertise in sponsorship and events.

“UM understood where we are now and where we want the business to go”, said Ian Cairns, Global Performance Marketing Director at Just Eat. 

“It offered the right combination of strategic insight, analytical rigour and creative nous to ensure that our media spend goes in the right places. The team is excellent and we believe UM can help us take Just Eat to the next level.”

Chris Skinner, President EMEA at UM, added: “This was a closely-fought pitch, where we had to demonstrate our blend of global and local expertise across a number of key European and global markets as well as how we combine creative artistry with data science.

“We had great chemistry with Just Eat from the get-go and we’re really looking forward to helping them continue to grow the business even more. Online food delivery is already a thriving market and it also presents a very real opportunity for future expansion.”

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