Eurotunnel launches 25th anniversary ad campaign

Josh Hall's picture
by Josh Hall

Eurotunnel is marking the 25th anniversary of its opening with a major new campaign.

The multichannel campaign focuses on some of the people who’ve travelled on the Eurotunnel’s Le Shuttle service, the car and vehicle connection between Folkestone and Calais.

Eurotunnel commissioned creative agency Southpaw for the project, following a five-way pitch in 2018.

The ad addresses “snowboarders, surfboarders, feet up on the dashboarders, boot-fillers, bike rack fillers, wine rack fillers, those on four legs, first legs and away legs, nature lovers, adventure lovers, and – well, just lovers.”

Southpaw CEO Tom Poynter said: “This is a huge campaign for Eurotunnel Le Shuttle, and as such, in both the messaging and reach we wanted to recreate that sense of fun and adventure that comes from packing the car and heading off - and to celebrate those who have created their own journeys.

“Eurotunnel is hugely proud of its heritage and through this campaign, we wanted to celebrate both that past, the people who’ve made it - and look to the future.”

The Le Shuttle anniversary ads will run on television, radio, online, in cinema, and out-of-home.

Entries are now open!

The first Prolific London Awards take place on Tuesday 16th July