Huawei brings the Northern Lights to London for new handset launch
China telecoms giant, Huawei, is bringing the Northern Lights to the skies of London this weekend, with a mesmerising laser art installation to mark the UK launch of its new P30 Series phone and new ‘Aurora’ colour.
Lighting up the night sky above the iconic Tower of London, the global technology leader worked with PR agency Frank to commission immersive artist Dan Acher to recreate a bespoke installation of the Aurora Borealis, which occurs most prominently near the Northern and Southern poles; the result of the sun's influence on the Earth's magnetic field, using a series of breath-taking lasers and haze.
The installation will be open free to the public on both Friday evening and Saturday evening from 8pm to 10:30pm.
DJ and model Vogue Williams and long-standing star of Made in Chelsea and fashion designer, Oliver Proudlock, were among those who attended the exclusive VIP preview of the dance of the Aurora Borealis on Thursday 4 April.
At the event, guests drank specially curated cocktails to reflect the new Huawei P30 series colour palette, including the new Aurora, Breathing Crystal and Amber Sunrise and snapped photos of the spectacle on the new Huawei P30 Pro handset, which features unparalleled photography capabilities that can capture stunning detail and vibrant colour, even in low-level light.
According to research carried out on behalf of Huawei, witnessing this natural phenomenon is top of UK millennials' ‘experiences’ bucket list, with 34 per cent citing this as something they want to see before they hit 40.
This was followed by Niagara Falls (24 per cent), going on safari (23 per cent) and walking along the Great Wall of China (20 per cent).
“Featuring the Leica Quad Camera System, the Huawei P30 series is rewriting the rules of photography,’’ said Anson Zhang, Managing Director, Consumer Business Group, Huawei UK.
‘’What better way to showcase the unparalleled photography capabilities of our flagship smartphone than to recreate the breath-taking natural phenomenon of the Northern Lights in London.
“Featuring technology that allows you to capture every detail and vibrant colours, even in the darkest of conditions, you’ll be sure to capture our London Lights in all their glory with the Huawei P30 Pro handset. ’’
Open to the public on Friday 5 and Saturday 6 April between 8pm and 10.30pm, the Huawei P30 Pro handset will also be available for attendees to try out in order to photograph the faux aurora.
The best vantage point is in front of the Tower of London ticket office, where visitors are encouraged to share their images with the hashtag #Huaweilondonlights, tagging @Huaweimobileuk.
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