City Cruises signs up Accord for multi-channel campaign
Accord Marketing, the UK travel and tourism marketing specialist, has been announced as City Cruises’ new agency partner.
The London-based agency said it will be delivering a robust cross-channel strategy to drive consumer engagement, increase brand awareness and secure sales.
“Accord has a proven track record in the travel and tourism sector, so we are confident we can leverage this expertise to deliver exceptional results”, Accord’s Chief Client Officer, Maria Payne, said of the campaign.
“We hope this is the start of an exciting and long-term partnership between Accord and City Cruises”.
Meanwhile, Clare Newman, Sales and Marketing Director for City Cruises said Accord will help drive the firm’s growth ambitions.
“In order to continue the development of our brand positioning, we required an agency partner to help us gain a deeper understanding of our customer profiles and to make specialist recommendations for future creative placements.
“We have appointed Accord Marketing because of the strength and depth of their travel marketing expertise and we look forward to an enjoyable and highly productive partnership”.