CALM launches campaign to reduce stigma around seeking help

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Mental health charity the Campaign Against Living Miserably (CALM) has launched  a new campaign highlighting the number of calls it receives every day.

The out-of-home campaign, developed with adam&eveDDB and Ocean Outdoor, will see billboards around London linked live to CALM’s helpline, showing the number of calls being handled in real time.

From 5pm today (16 April), the static adverts will be interrupted every time a call is received. The billboards will sound a loud ringtone to capture the attention of passers-by, and the screen will switch to a ‘call in progress’ image showing how many calls are being answered.

The campaign will run on billboards outside Westfield Stratford, and in Birmingham and Manchester.

CALM offers support to men in mental health crisis. It targets its services particularly at men under the age of 45, for whom suicide is the biggest cause of death in the UK.

Simon Gunning, CALM CEO, said: ““Suicide is an issue that affects everyone, and so we work with the whole of society through campaigns such as ‘Call For Help’ that aim to raise awareness of the support that is available for anyone going through a tough time, while showing the positive impact that a call to the CALM helpline can have on an individual’s life.

“In 2018 we directly prevented 675 suicides, and we aim to further open up the conversation around mental health and suicide, empowering more people to best support their own wellbeing and that of those around them.” 

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