Luxury hospitality brand Relais & Chateaux launches digital campaign

Keiligh Baker's picture
by Keiligh Baker

Luxury hospitality brand Relais & Châteaux, which boasts 580 unique hotels and restaurants in more than 60 countries, has launched its first digital campaign in a decade.

A decade after its last advertising presence, the association is now spending one million euros to introduce a new communications platform which launched today.

Through this new digital presence Relais & Châteaux hopes to attract a new audience.

The set of five short films (available to watch here) feature the association’s key values: local focus, humanity, sharing and commitment. Each film opens with a question: What does delicious mean to you?

The brand has invested in film-quality content created by Première Heure, with the talents of director Davide Gentile and photographer-reporter Benjamin Loyseau.

The interactive campaign encourages guests to share their experiences of delicious moments at a Relais & Châteaux property under #deliciousjourneys.

This campaign dovetails a modernised corporate visual identity, which has been created by H5 agency. Shortened versions of the one-minute films will be placed in select digital media throughout key markets such as the UK from March.

With the Delicious Journeys campaign, Relais & Châteaux hopes to inspire a new digital audience who believe in the importance of protecting both the environment and local way of life through travel, a pursuit shared by Philippe Gombert, President of Relais & Châteaux.

Set in five different Relais & Châteaux properties around the world, each film tells a different delicious story.

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