Datasine appoints industry veteran as Chairman

Charlie Spargo's picture
by Charlie Spargo

Mark Popkiewicz, a veteran within advertising and MarTech, has been appointed as Chairman of the Board at Datasine, providers of AI-powered ad optimisation and personalisation platform Connect.

Datasine has also welcomed Stefan Britton as Chief Revenue Officer to scale the company through its next phase of growth. Recent clients taken on at Datasine include BNP Paribas and Hello Bank.

The MarTech business, founded in 2015, empowers brands to create personalised content without the guesswork, utilising AI with insights rooted in psychology.

New Chairman Popkiewicz is an experienced specialist who's spent time at companies including Braid Systems, Eicon Networks, SDX Business Systems, Lucent Technologies, Mobile Media and even the BBC. He's been on the advisory board of Wyvern Partners and was an NED for Imagineer Systems, and has successfully been involved in trade exits and IPOs worth more than £1 billion in total.

Most recently, Popkiewicz founded Mirriad Advertising, the video monetisation platform. In 2019, Mirriad partnered with global publishing house Condé Nast.

Igor Volzhanin, CEO of Datasine, said: "AI is revolutionizing how brands and agencies interact with consumers. Mark is a seasoned executive and CEO with a stellar track record for helping to build and invest in high growth digital businesses. I am confident that his experience will have a tremendous impact on Datasine's strategic direction and future growth."

Popkiewicz himself added: "Datasine has developed a remarkable product that I believe is capable of revolutionizing the way creative is personalised at scale.  Since its inception, the company has demonstrated remarkable increases in performance across a broad range of verticals achieving uplifts of up to 80% in engagement and 71% in sales.

"Since the company’s launch, Datasine's expertise in psychology, data and machine learning has evolved into a world-class SaaS platform.  I am very excited to join Datasine at this important moment in the company's development and am eager to work closely with the team to help them realize their market potential."

Commenting on the appointment of Stefan Britton, Igor Volzhanin said: “Adding Stefan Britton to the leadership team is a fantastic addition for us. His previous success within the MarTech world scaling Pure360 and helping launch the commercial activity of Phrasee is the perfect match for our ambitions.

"Stefan’s knowledge and insight into the needs of the digital marketer combined with his ability to galvanise sales, marketing and product behind a common vision will be critical in the coming years as we launch unique, cutting edge technology into the marketing industry.