Chief Growth Officer appointed at LAB Group

Charlie Spargo's picture
by Charlie Spargo

Harpreet Bushell has been appointed to the newly-created role of Chief Growth Officer at LAB Group.

She joins from Valtech, where she served as Commercial Director, focusing on new business. At LAB Group, Bushell will handle overall revenue growth of LAB Group’s agencies, which include LAB and Reflect Digital.

At Valtech, she developed joint lead generation and business development strategies globally and regionally, handling its commercial operations for more than two years. She brings with her more than 13 years of experience in generating new business across digital services, products and licences, specifically in marketing, sales, partner management, analyst relations and client management.

She has been named as one of The Drum's BD100 2019, among the top 100 business developers in the country.

Jonny Tooze, CEO at LAB Group, said: “As LAB Group pushes into a new phase, we need someone with the experience and connections to drive revenue growth. We’ve known Harpreet for a long time and have always been impressed with her energy, strategic thinking, and ability to make things happen.

"She’s very aligned with our culture and values and will fit right in. We’re all hugely excited to welcome her to the team, and we look forward to working with her to deliver more and more enterprise digital experiences for our clients.”

Harpreet Bushell added: “I first met the LAB team around five years ago, and I’ve been following their progress ever since. I’m impressed by their pioneering approach to combining neuroscience and digital. Everyone talks about creating human connections and customer-first strategies, but LAB Group is one of the very few businesses which can deliver against this. As Chief Growth Officer, I'm looking forward to showcasing the group’s unique offering to the world, to drive growth and help more clients benefit from the LAB Group formula.”