Blair leaves EasyJet as role is scrapped amid board restructure

Charlie Spargo's picture

EasyJet has chosen to scrap the Chief Marketing Officer role, after Lis Blair stepped away after eight years with the airline.

She was promoted to the marketing lead role in 2018, after EasyJet made the decision to scrap the Chief Commercial Officer role following the departure of Peter Duffy to Just Eat, and repurpose it as the CMO's responsibility.

However, EasyJet's response this time is not to replace the CMO "like for like", but undergo a board restructure to put marketing, customer, digital and insight under the oversight of CCO Robert Carey.

Lis Blair joined EasyJet in 2012 as Head of CRM and Insight, having previously held roles at Audi and Barclays. It's a difficult time currently for holiday providers and airlines as a result of the coronavirus outbreak which has closed borders and forced providers to ground entire fleets.

Blair, during her tenure as CMO, has succeeded in boosting the budget flight provider's brand consideration, value perceptions and affinity to their highest levels across Europe.