Shaw chosen as Growth Director for new consultancy Nokamo

Charlie Spargo's picture

Marketing consultancy Nokamo, which is less than three months old, has appointed Martin Shaw as its new Growth Director.

Nokamo only launched in January, with a stated mission to transform small and medium businesses through propositions that haven’t been done before. It was founded by LIFE Agency's Founder and former MD, Ian Humphris and Rachel Deacon, respectively.

Shaw has 20 years of experience in marketing, consultancy and business development, having worked at AB InBev, McCann, Disrupt3d and Drummond Central.

Martin Shaw said: “Nokamo is on a crusade to rid the world of commoditised thinking. There’s been a race to the bottom with price as the main differentiator for businesses, and that’s led to snail’s pace growth and an asthmatic P&L.

"We’re very specifically targeting the fire-starters and agitators who want to break out of the marketing echo chamber and unhide their businesses to transform growth. What a brilliant brief!”

Ian Humphris, CEO and Co-founder, said: “Martin’s got a tough challenge ahead. Nokamo isn’t for everyone, and that’s fine. We only want to work with right-minded souls who’ll seize the chance to be a standout business in a swamp of sameness.

"Martin joining the team at this early stage is a statement of intent. We’re not just going to help our clients break out of the echo chamber – we’re going to smash a hole right through it!”