New Chief Strategy Officer at ENGINE

Charlie Spargo's picture
by Charlie Spargo

ENGINE Creative has hired Gen Kobayashi as its Chief Strategy Officer, bringing into the agency an experienced brand strategist.

Kobayashi was formerly Head of Strategy at Ogilvy, and has more than 18 years of experience in the industry. He's worked at agencies including adam&eveDDB, DLKW Lowe, as well as The Brooklyn Brothers. 

In recent months, ENGINE has bulked out its managerial team with a range of experienced figures, including Creative CEO Ete Davies, Head of Film Melody Sylvester, and CXO Rob Chalmers.

Kobayashi is an advocate for greater diversity in the industry, working with NABS and the IPA to ensure greater representation through a wide range of strategies.

Gen Kobayashi said: "I'm delighted to be joining an amazing team with a hugely diverse set of minds at what is a critical juncture for ENGINE. I don't need to point out that the industry is operating in hugely uncertain and disruptive times.

"This is where creative agencies, like ENGINE, can harness the power of diversity and creativity to help our clients navigate this disruption, future-proof their businesses and connect with consumers to provide positive value, in what is already a remarkably different landscape."

Ete Davies, Chief Executive Office of ENGINE Creative, said: “Gen is the long sought after ‘missing piece’ of our leadership team; he’s an exceptional brand strategist and a progressive thinker. He shares all the values we’re looking for as we build the modern creative agency here at ENGINE, and our belief in the role brand and brand purpose can play in driving innovation and growth for businesses.

"Plus, he’s got a proven track record in building and leading world-class integrated strategy teams. I’m excited to have him join us on our journey.”