McOwen-Banks becomes first ECD of VaynerMedia

Charlie Spargo's picture
by Charlie Spargo

VaynerMedia London has announced that Becky McOwen-Banks will be joining as its first Executive Creative Director.

McOwen-Banks joins from FCB Inferno, where she was Creative Director, working with clients including for UEFA Women, BMW, Nivea and NS&I.

She will take on the new role from March 9th and report to VaynerMedia London’s Managing Director, Sarah Baumann, who joined the agency in June 2019. As well as working at FCB Inferno, she has held roles at Worldwide and New Republique, and is a founding member of Creative Equals, dedicated to driving change and promoting diversity.

Baumann said: ”Becky joining VaynerMedia London at this point in our journey is incredibly exciting. Her approach to creativity and leadership play well into VaynerMedia’s core values. She has a strong focus on diversity, an obsession with exploring new communication and business models built for the now, and finds innovative ways to disrupt the old order and understand audiences - she is the final piece we need to complete our leadership team in London."

Rob Lenois, Global Chief Creative Officer of VaynerMedia, said: “The creative momentum we’ve experienced across the board recently has been phenomenal. Hiring Becky as our very first Executive Creative Director for the London market speaks volumes to where we are going.

"As we continue to boost our creative offering and output across our global locations, we couldn’t be more energized and excited about the next chapter for VaynerMedia. We’re thrilled to have Becky join the VaynerMedia family.”

McOwen-Banks, ahead of taking up the position, said: “I am thrilled to take the next step to Executive Creative Director as part such an innovative agency. It was clear from our first conversations that Sarah and the leadership team echo my excitement and dedication to creating communications for today, and are willing to explore how we can do that.

"It is the perfect opportunity for me to bring together my learnings from my MBA, my curiosity for innovation, and my personal ongoing commitment to changing advertising for the better ­- to be an exciting and open industry for all.”