Jackie Lyons appointed by Havas as Head of Media Experience

Charlie Spargo's picture
by Charlie Spargo

Havas Media Group has announced the appointment of Jackie Lyons as the newly-created Head of Media Experience following the global launch of its Media Experience (MX) methodology in 2019.

Lyons was responsible for leading the planning output at Carat, working across a number clients with a focus on FMCG and retail brands. She will lead a dedicated Media Experience team of 30 at Havas, who will leverage connection, context and content to create the most effective possible media experiences for the group's clients, including O2, Homebase, Starbucks and Dreams.

Throughout her career, she has spent 14 years working at media agencies across the UK and Ireland, including Mediavest and PHD.

John Paul Cadman, Chief Planning Officer at Havas Media Group, said: “I’ve had the pleasure of working with Jackie before, and when we created this new role, I knew she’d be perfect for it. She is passionate about her craft; clients love her, and she just gets the job done. I’m really excited about her joining Havas Media Group, and I have no doubt that she will play a pivotal role in the continued success of the agency.”

Jackie Lyons said: “There’s a real buzz about Havas Media Group at the moment, and I can’t wait to be part of it. The new MX methodology is a brilliant way to get to media solutions that connect the dots between the right people, the right content and the right context in a meaningful way - which is exactly how I like to work.”