Dentsu X CEO leaves to take up role at Havas Media

Charlie Spargo's picture

Patrick Affleck, CEO at Dentsu X, has been appointed as the next UK CEO of Havas Media Group following the departure of Matt Adams this year.

Affleck, who spent time at organisations including ZenithOptimedia and Vizeum, as well as in the US as President of Vizeum US and Managing Director, Media at 360i New York. He was made CEO of Fetch and 360i in the UK, before their merger to become Dentsu X in 2019.

As Havas UK CEO, he will oversee the workforce of 500, and work on ensuring growth. In January, it was announced that Matt Adams was departing Havas to join Brainlabs.

Peter Mears, global CEO at Havas Media Group, said: “Patrick is a first-class leader, with a proven track record in leading and developing multidisciplinary media businesses.

"I’m delighted to welcome him to Havas Media Group and look forward to seeing how he helps us to continue to deliver more meaningful media experiences for our clients in the UK.”