BidSwitch hires new Client Services VP
BidSwitch, global provider of programmatic infrastructure, has appointed Valerie Zeltser to the role of VP, Client Services.
The IPONWEB-owned organisation provides a neutral infrastructure network for programmatic AdTech and media companies. Zeltser will oversee BidSwitch’s client relations teams and strengthen the company’s strategic accounts to increase market growth.
Zeltser joins BidSwitch from Xandr - formerly AppNexus - the dedicated advertising company for AT&T.
Barry Adams, General Manager at BidSwitch, said: “As the digital ad tech ecosystem continues to evolve, grow, and shift, having Valerie, an industry veteran, join BidSwitch to lead our Client Services team is a huge boost to our business. Valerie’s strong background in strategic account management will ensure BidSwitch is equipped to navigate the shifting environment and increase our ability to deliver top notch services and address the challenges our partners face.”
Valerie Zeltser said: “BidSwitch partners with some of the most prominent players in today’s programmatic ecosystem. I look forward to becoming part of a team that has been so pivotal in shaping the programmatic trading market and working together to help scale the business through continuing to cultivate client-facing strategies and services.”