DMA appoints new chair of Responsible Marketing Committee
The DMA's newly appointed chair of its Responsible Marketing Committee, Gilbert Hill, has entered the role with a strong statement about treating customers as more than just data.
The CEO of Tapmydata will lead the group tasked with shaping the DMA’s policies on the activities of marketers, and defining what constitutes responsible and ethical practices.
He takes up the position, saying that privacy should not be a matter of compliance but a point of principle that will help drive loyalty in the long-run.
Hill said: “Too many organisations still view their obligations as just that; a set of things they have to do. A narrow view of compliance as simply a set of legal obligations undermines the values of accountability, fairness and transparency that underpin these rules.
“All organisations can benefit from putting the customer first. Value them, understand their needs and use your insights to offer them enhanced services. Don’t do it because the law says you should, or even because a code of practice advises it, that will only perpetuate the problems. Create a new belief system within your organisation and sustainable future for your business by promoting responsible marketing as a driver for growth. Do it because it’s right. Right for you, your organisation, your industry and, most importantly, your customers.”
Rachel Aldighieri, MD of the DMA, said: “I am delighted to welcome Gilbert as the new Chair of one of our key groups within the DMA. I look forward to working with him over the coming years to continue to address both the challenges we face as an industry and the opportunities to put customers at the heart of everything we do.”