Clapp to lead marketing at Premiership Rugby

David Prior's picture
by David Prior

Premiership Rugby has named Zoe Clapp as its new Chief Marketing Officer.

Clapp joins from UKTV, where she was Chief Marketing & Communications Officer, and will be responsible for marketing and brand, events, communications, social and digital products.

She will be tasked with growing the popularity, reach and social impact of the sport, and will immediately launch a full brand and creative review.

Clapp will also be launching new insight systems and growing an in-house marketing and online team.

She said: “Whether working with the league’s world-class players to reach new audiences or driving rugby’s vital inclusivity agenda, there are fantastic opportunities for Premiership Rugby to become yet more popular and successful in the years ahead.”

Mark Brittain has also been named as the governing body's Chief Commercial Officer.

He joins from Sports Rights Management, where he has been Chief Executive since 2018.

Both Brittain and Clapp will join Premiership Rugby on February 24th and will report to CEO Darren Childs. The hires follow investment by private equity firm CVC Capital Partners.

Childs said: “I am pleased to announce the addition of two exceptionally talented and experienced executives to our senior team. As we set out on ambitious plans to grow the sport of club rugby, Zoë and Mark will play key roles in building our brand, reaching new audiences, and delivering commercial growth.”