NMPi hires Camargo as US MD from ForwardPMX
Digital media specialist NMPi - which has offices in London, the US, South Africa, Australia and beyond - has hired Ed Camargo as its US Managing Director, working out of its New York office.
Camargo joins from London-headquartered ForwardPMX, where he was VP of Digital Paid Media, responsible for the strategic vision and operations of the SEM, display and social media departments. At NMPi, he will be responsible for driving US strategy and creating a first-class digital agency.
Incubeta, NMPi's parent company, wants to create a full-service digital agency built on transparency, brand safety and outcome-based performance. In full, NMPi has offices in Los Angeles, plus the UK, Netherlands, Switzerland, Australia, South Africa, Singapore, and Malaysia.
Incubeta unites media, technology and creative, and is formed of three companies - NMPi, DQ&A, and Joystick.
Commenting on his appointment, Camargo said: “I’m thrilled to be joining such a dynamic agency. NMPi goes against the traditional agency model providing a new framework for the next decade while providing the best in class experience.
"The digital marketing landscape in the US is extremely competitive and cluttered, with brands in need of direction and insight to succeed. NMPi by Incubeta is a disruptor and leader in the market, with its unique combination of technology, talent, and agility to evolve quickly. I’m really excited to help take this to the next level in the US.”
Luke Judge, CEO of Incubeta, said: “It’s fantastic to have Ed join us as Managing Director in the US. As an agency, the US is a key market for us in 2020. We are already working with some amazing brands in the region and I’m excited to see these relationships strengthen and grow as we bolster our team with the necessary talent to drive our positioning in the market forward.”