Two new Client Partners named at shopper marketing agency SMP

Charlie Spargo's picture
by Charlie Spargo

SMP is expanding its global senior leadership line-up, appointing Jason Kidd and Glen Mellinger (above) as Client Partners in Dublin and San Francisco, respectively. 

Kidd (below) joins from Live & Breathe, the London-based retail marketing agency, where he was Managing Partner, and has worked with names like Unilever, Diageo, Bacardi, and Heineken. Mellinger has himself worked in senior marketing roles at brands including Logitech and Dolby.

Both will report to Managing Director, Peter Martin. Kidd and Mellor will work with SMP's existing EMEA- and North America-based clients, and work towards the agency's international growth plans.

Chris Carter, CEO of SMP, said: “We’re committed to building a future-facing global agency that meets the changing needs of clients - and in Jason and Glen, we have two of the most exciting names in shopper marketing. They’ll bring deep expertise to our clients’ businesses, both in their respective territories as well as to smp.

“Our global expansion shows our intention to challenge and grow in the world’s technology capitals. The latest appointments in London, Dublin and San Francisco will enable us to help our clients create frictionless experiences that engage with consumers no matter where they are.”

London-headquartered SMP works with clients including Facebook, Fitbit, Logitech, and Epson - and has been offering shopper marketing services for more than 35 years.