Koppens hired as Birds Eye Marketing Director

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by Charlie Spargo

Sarah Koppens, former marketer at names including P&G, Cadburys, and Coca-Cola, has been appointed as Birds Eye's new Marketing Director.

It follows the promotion of former Marketing Director Steve Challouma to UK General Manager. Koppens has been hired to work on the continuation of three successful years of growth for the brand, which has made a number of acquisitions recently.

Koppens returns from a short career break, and before worked as Cadburys' Marketing Director. She said: “I’m so excited to join the Birds Eye team to help drive further fame for the brand and generate even more growth in the frozen category. The transformation of the brand has been remarkable, and the efforts of Steve and the team have rightfully been recognised across the industry.

“I’m looking forward to continuing that progression, with some fantastic initiatives and products coming up for Birds Eye.”

Challouma said: "Sarah is the perfect person to join the Birds Eye team ahead of another key year for the brand.

"The company has undergone a transformation over recent years, with the marketing activity a crucial contributor to that positive performance. We are confident that Sarah will continue to take the brand forward, with years of incredible experience and invaluable marketing expertise to draw from.”