icelolly.com announces new CMO and Non-Exec Advisor  

Mark Johnson's picture

Holiday comparison site icelolly.com has announced two senior management appointments as the holiday comparison and deals website looks to supercharge growth through 2020 and strengthen its position as one of the UK’s favourite travel brands.

Simon Lloyd has been appointed as icelolly.com’s new Chief Marketing Officer and will start his new role on 6 January 2020.

Lloyd has previously held a number of executive roles with leading British brands including AXA, Superdry, BBC and Virgin Atlantic where he was the Chief Marketing Officer.

Reporting directly to icelolly.com CEO Richard Singer, Lloyd will be responsible for shaping the company’s strategic approach to marketing, working closely with the broader Commercial and Product teams.

“I am delighted to welcome Simon to the icelolly.com team as our Chief Marketing Officer,” said Richard Singer. 

"He has an excellent track record for building brand equity within and without travel, with senior expertise in brand, CRM, insights, content, social, digital marketing and media engagement. 

“2020 is set to be an exciting time for icelolly.com as we look to raise the brand’s profile and drive differentiation. Simon’s role will be pivotal to achieve our ambitious growth targets.”

Commenting on his appointment, Lloyd said: “I am thrilled to be joining icelolly.com at such a great time. 

“I look forward to working with the team to continue the great work already undertaken, focussing on creating and delivering best-in-class marketing initiatives to inspire new and existing customers as we scale icelolly.com further.”

Non-executive appointment 

In addition to Lloyd’s appointment, icelolly.com’s Board has been bolstered with the appointment of Elliot Muscant as Non-Executive Advisor. 

The co-founder and Managing Partner of marketing agency, Open Partners, former CEO of Dentsu Aegis and MD of MediaVest Manchester is a serial entrepreneur who enjoys comprehensive experience in the marketing sector at the very highest level.

Commenting on Muscant’s appointment, Singer said: “We are delighted to welcome Elliot to the Board during this exciting period for icelolly.com. 

“He brings a unique, strategic vision and perspective to the company. As we look to further develop our customer proposition and expand, his wealth of experience in growth businesses and digital marketplaces will be invaluable.”

Digital City Festival 2020

Digital City Festival has launched

Five days of events showcasing the best of digital in the North