Channel 4 names Navi Lamba as E4 Digital Executive
Channel 4 has today announced Navi Lamba as E4’s Digital Executive for teen content.
Working closely with E4 Controller Karl Warner, Navi will oversee the development and delivery of the E4’s content with a focus on digital and also lead the curation of Channel 4’s teen strand.
Based at Channel 4’s National HQ in Leeds, Navi will be E4’s key point of contact across the broadcaster’s platforms including the new Digital Content Unit and All4.
E4 Controller Karl Warner said: “Navi is a young, digital first mega talent and I am thrilled she is joining Channel 4.
“She’ll work side by side with me, bringing her unique voice to E4 and making sure the digital expression of our content reaches as many 16-34s as possible.”
Navi joins Channel 4 from BBC Three where she is Head of Social and has led a range of major innovations across its social media output and overseen key campaigns for hit programmes such as Fleabag, RuPaul’s Drag Race UK and Killing Eve.
Prior to becoming Head of Social for BBC Three, Navi was an assistant short-form commissioner for the channel.
“I can’t wait to get started at E4, I’m really looking forward to working with Karl and the team.”, Lamba said.
“E4 shows were a key part of my formative years, in spite of the fact that I grew up in Canada, so being able to join a channel that has had such a big influence on me is a dream come true.”
The announcement comes off the back of other recent creative appointments at Channel 4’s regional bases across the UK which have all officially opened in the past couple of months as part of its 4 All The UK strategy.
The 4 All The UK strategy aims to attract and develop talent from across the UK, both on and off-screen, and support the significant increase in the organisation’s Nations & Regions spend on creative content – from 35% to 50% of main channel UK commissions by 2023, worth up to £250m more in total.
When fully implemented, the 4 All the UK strategy will result in over 300 jobs being created in the Nations & Regions.