Voice tech company Say It Now appoints Ed French as commercial director

Josh Hall's picture
by Josh Hall

Say It Now, the voice-tech company, has appointed a new commercial director.

Ed French joins from martech firm Ve Global, where he worked as chief revenue officer. Before that he held a position as managing director at GDM Digital, the programmatic agency that was acquired by Ve in 2014.

In the newly created role, French will be responsible for driving awareness and demand for voice tech.

According to Say It Now, nearly one in four UK households now owns a smart speaker. In the US, this figure is predicted to rise to 75 per cent by 2025.

Say It Now was recently recognised at the Amazon Alexa Cup, a global event in which voice-tech players compete to build a 'killer voice app'.

The company won the UK and European rounds, and was awarded bronze in the World Cup Finals.

Charlie Cadbury, CEO and co-founder of Say It Now, said: “We’ve had significant success in building voice applications that let brands add increased texture to the conversations they have with their customers.

"As people increasingly trust their assistants to make their day-to-day life easier, we can help enterprises communicate individually, at scale.  Ed’s experience of working with young and ambitious companies and opening up new markets will be invaluable as Say It Now strides into the next decade.”

French added: “The Say It Now team are pioneers in developing voice technology applications that are both clever and practical; in today’s nascent market where most brands and agencies are still finding their feet, it therefore finds itself ahead of the game.

 “My role is an exciting prospect as it will generate demand for services that quite literallygive brands a voice, and with that a great opportunity to reduce friction and provide a more efficient, consistent and personal one-to-one service that drives ever-deeper engagement with their customers – in other words, ‘marketing nirvana’.”

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