New social media and publishing agency Electric House launches

Josh Hall's picture

The company behind online DIY and construction communities On The Tools and On A Budget has launched a new agency.

Electric House brings the two popular brands together, and is intended to allow the business to transition into a standalone agency. It received £1 million in private investment in August.

It will provide campaign strategy and delivery, community insight, content production, and longer-term brand partnerships.

Branding for Electric House was created by LoveGunn, who won the work following a non-competitive pitch.

Christian Gunn, MD of LoveGunn, said: “The Electric House agency now sits above its DIY and construction industry communities, which allows them to better utilise the in-house team’s skills by offering brands a social media marketing service that wasn’t possible before."

Lee Wilcox, CEO of Electric House, added: “LoveGunn understood us as a business and the need to create the b2b agency brand to sit above our online communities. They have done a great job in bringing together our vision, personality and services in a way that really represents what we are about and - most importantly - how we can add value to the clients and brands we work with.”

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