The List taps BBC tech exec David Low as CEO

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Culture publication The List has appointed ex-BBC exec David Low as its new chief executive.

Low will join the company early next year, and will oversee a refreshed business that now includes a data and services division.

The List hopes to use its large events database to allow advertisers to produce more localised messaging and anticipate demand.

For example, businesses could predict higher demand for services around high-capacity events, according to the company.

Low previously worked as an executive product manager for voice, AI, and BBC Assistant at the BBC. He has also worked in voice roles on Amazon's Alexa, and in tech positions at Skyscanner and STV.

The List chairman Peter Brown said: “The breadth of David’s technology skills, underpinned by commercial and financial expertise, and his knowledge of The List, of which he is already director, made him an outstanding candidate. It was exciting to speak to him during the course of our appointment process, undertaken over the last six months, about his plans for our rapidly growing data business and the opportunities identified.”

Low added: ‘I'm thrilled at the opportunity of leading The List into the future, after a short period serving on the board."